Decades of design experience shaping a more human future.
Insight. Design. Culture. Transformation. Impact.
Our roots go back to the 1980s, when our founders first met at St Martins School of Art in London, studying industrial design and human factors. Those early conversations about how design could shape a better, more human world still guide us today.
Over the decades, our team has worked on landmark projects for global organisations and collaborated with design pioneers such as Terence Conran, David Kelley, and Jonny Ive. The tools have changed — from the rise of personal computing and desktop publishing to the internet and now AI — but our purpose has remained the same.
We believe design exists to meet human needs and improve lives. That belief continues to drive everything we do.
Here is a small selection of our client work.
At Nucleus, our purpose is to help organisations manage innovation and change with confidence. When Novartis set out to reimagine what a truly people-centric enterprise could look like, we partnered with them to create something new: a virtual environment where creativity, collaboration, and curiosity could thrive — Experience Town.
We helped Novartis reimagine how innovation happens inside the laboratory. By replacing assumptions with understanding and technology-first thinking with a human-centred approach, the Digital Labs programme uncovered genuine user needs, accelerated design outcomes, and restored confidence in the organisation’s ability to innovate with clarity, purpose, and measurable impact.
HSBC asked us to bring new life to their first-time buyer experience. Our response combined customer insight, design thinking, and a bold new visual language — transforming a traditional mortgage offer into an engaging, human story of possibility.
When BMW repositioned itself toward a more premium market, its digital experience needed to evolve. We helped redesign the mobile-first website to reflect this shift — creating a seamless, contemporary interface that matched the brand’s ambition. Through user research, iterative design, and collaborative testing, we delivered a refined online experience that feels unmistakably BMW.
We helped Avis Budget Group design a global mobile app that delivers clarity and confidence for every user. Grounded in research and guided by empathy, the app simplifies the car hire process with transparent pricing, clear progress indicators, and reassuring design cues — creating a trusted digital experience that reflects the brand’s accessible, customer-first ethos.
We helped Head & Shoulders create a social movement around confidence — transforming a brand message into meaningful participation. The One Million Acts of Confidence campaign encouraged people to share real stories of courage and positivity, turning personal moments into a collective source of inspiration and social content that reinforced the brand’s core values across every channel.
