Before changing the organisation, understand what you are changing.

After this? begins with a simple observation: transformation rarely takes place on a blank page. Organisations carry memory, relationships, assumptions and ways of working that shape what happens when change begins.

Through stories drawn from innovation and transformation, the book explores the systems, culture and human judgement that sit beneath organisational change, asking what becomes visible when we widen the field of view before deciding what to do.

That enquiry led to Attention: A Field Guide, which develops the practice of seeing more clearly, and Attention: A Playbook, which puts that practice to work alongside existing transformation methodologies.

Three publications. One developing enquiry: how might understanding what is already here change what we choose to do next?

Our books are available to buy on Amazon.

Learning to widen the field of view.

After this? asks what we might discover if we understood more of the organisation before trying to change it. Attention: A Field Guide turns that enquiry into practice.

Through thirty-six Field Practices, it helps readers develop the habits of observation, reflection and stewardship needed to notice relationships, assumptions and patterns that might otherwise remain unseen, strengthening the judgement required to work thoughtfully with uncertainty and change.

The practice continues in Attention: A Playbook, where the Field Practices are put to work across seven familiar transformation contexts and alongside existing transformation methodologies.

Three publications. One developing enquiry: what changes when seeing more clearly becomes part of how we work?

From understanding change to working with it.

After this? explores why transformation becomes difficult when we act before fully understanding what we are changing. Attention: A Field Guide develops the practice of widening the field of view. Attention: A Playbook takes that practice into the work itself.

Across seven familiar transformation contexts, the Playbook helps practitioners use Attention alongside existing methodologies, revealing relationships, assumptions and organisational memory that might otherwise remain outside the frame.

Three publications. Different ways into the same question: what becomes possible when we learn to see more before deciding what to do next?

This space exists to examine the forces shaping our work.

Our Substack builds on the ideas explored in After this?, but it is not an extension of the book. It is a place to think in public. To test assumptions. To look more closely at the systems that quietly influence how organisations behave.

The essays here explore three intersecting themes. Ethics, because design is never neutral. Systems, because outcomes are produced by structure long before they are shaped by intention. Cognition, because people do not act as strategy assumes they will.

The tone is deliberate. The focus is structural. The aim is not to provide quick answers, but to clarify the conditions under which meaningful change becomes possible.

To go to our Substack publication click this link.